Privacy Policy

Last Updated: July 11, 2025

Beauténova ("we", "our", or "us") operates this website and online store (the "Services"), powered by Shopify. This Privacy Policy explains how we collect, use, and disclose your personal information when you use or interact with the Services, make purchases, or communicate with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We collect personal information that identifies or can reasonably be linked to you, including:

  • Contact Information: Name, billing and shipping address, phone number, email address

  • Payment Information: Credit/debit card details, transaction data, payment confirmation

  • Account Information: Username, password, preferences

  • Order History: Items viewed, added to cart, purchased, returned or exchanged

  • Communications: Customer support inquiries or other messages

  • Device and Usage Data: IP address, browser, device identifiers, interaction logs with our website

2. How We Collect Personal Information

We collect information from:

  • You directly when you create an account, place an order, or contact us

  • Your devices through cookies, analytics tools, and similar technologies

  • Our service providers, such as Shopify and payment processors

  • Third-party partners and platforms that enable or enhance our Services

3. How We Use Personal Information

Depending on your interactions with us, we use your personal information to:

  • Provide and improve our Services, process transactions, and manage your account

  • Deliver customer support and respond to your inquiries

  • Send marketing communications (with your consent where required)

  • Customize your shopping experience and recommend products

  • Prevent fraud, secure your account, and enforce our Terms of Service

  • Comply with legal obligations and respond to law enforcement or regulatory requests

4. How We Share Personal Information

We may share your information:

  • With Shopify and vendors who perform services on our behalf (e.g. payment processors, shipping partners)

  • With marketing partners to display relevant ads based on your browsing activity

  • With third parties when you request it (e.g. social logins, shipping providers)

  • With affiliates or as part of a business transfer, such as a merger or acquisition

  • To comply with law or protect our legal rights and the safety of our users

5. Shopify Relationship

Our Services are hosted by Shopify, which may collect personal information and use it for its own purposes. This includes enhanced platform features and advertising. To learn more, visit the Shopify Consumer Privacy Policy. You can also manage your data rights via the Shopify Privacy Portal.

6. Third-Party Links

Our website may contain links to other websites or services. We are not responsible for their privacy practices or content. Please review their policies before submitting your personal data.

7. Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. Contact us if you believe a child has submitted data.

8. Security and Retention

While we take reasonable security measures, no system is 100% secure. We recommend you not share sensitive information over unencrypted channels.

We retain personal information as long as necessary to fulfill our services, meet legal obligations, or resolve disputes.

9. Your Rights

Depending on your location, you may have rights to:

  • Access / Know what personal information we collect

  • Delete your personal information

  • Correct inaccurate data

  • Port your data to another service provider

  • Opt out of targeted advertising or data sharing (see Global Privacy Control)

  • Manage communication preferences via unsubscribe links in our emails

You may exercise your rights by contacting us at support@beautenova.com. We may need to verify your identity before processing certain requests.

We do not discriminate against you for exercising your rights. You may also appoint an authorized agent to act on your behalf.

10. Complaints

If you have concerns about how we handle your personal information, please contact us. Depending on your location, you may have the right to lodge a complaint with a data protection authority.

11. International Data Transfers

Your data may be processed outside your home country. If you are in the EEA or UK, we rely on Standard Contractual Clauses or other valid mechanisms for data transfers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new "Last Updated" date. We will notify you of any material changes as required by law.

13. Contact Us

For any privacy-related questions or to exercise your rights, contact us at:

Email: support@beautenova.com
Mailing Address: 99 King Fuk Street, RM D07, 8/F, Kai Tak Fty Bldg, San Po Kong, KL, Hong Kong